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010 / 2021 FANTA GUARANÁ ⏤ EQUAL or BETTER?
Recently, blind-test studies of Coca-Cola have shown: people find fanta Guarana equal or better than that other guarana. Yeah, the same one. For us, it's great. So we made a 100% unbiased campaign with a single question: is it the same or better?
AD: Gustavo Henrique
CW: Matheus Sanches
CD: Rafael Melo, Felipe Paiva e José Ferraz
︎ WIEDEN+KENNEDY, Zombie Studio e Carbono Áudio
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First, our TVC spot.
And below our case study.
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