// Short Bio
I'm GUSTAVO HENRIQUE / or GUS /ɡʌs/, like GUESS.
And I'm a Global Creative Director for Corona Cero at Grey Global.
With almost 10 years of experience in advertising, I’ve worked on global and local campaigns for brands like Budweiser, Nike, Ford, Google, Old Spice, and Uber. Always mixing pop culture, strategy, and bold ideas to create work that connects and stands out.
I’m from a small town in Brazil, and now I live in São Paulo, a huge, chaotic city with over 13 million people. Moving here taught me how to adapt, grow, and stay open to new things.
Embracing challenges is my thing! That’s why I’m proud to have been a vegetarian for almost 10 years.
I'm a political idealist, sensitive, and a bit of a pessimist.
While I love dogs, horses, pigs, elephants, and even dinosaurs (cats come after all those).
// Contacts
Reach out anytime to chat, call, or simply say hello:
gustavohenrique0491@gmail.com
+55 11 93295-4685 (whatsapp)
https://www.linkedin.com/in/gushs/
// Recognitions
I focus on creatively solving problems, regardless of their nature. Many of these solutions have been recognized and awarded at prestigious advertising festivals. I have been shortlisted at Cannes and received awards from Clio, Clube de Criação do Brasil, The One Show, and other esteemed venues.
// 2024
Cannes Lions- Shortlist | Entertainment for Sports | Reimagine Victory | Nike
Clio Sports
- Gold | Brand Entertainment/Content | Reimagine Victory | Nike México
- Gold | Brand Entertainment/Content | Lose It All. Win It All | Nike México
- Gold | Brand Entertainment/Content | Quinceañeras FC | Nike México
- Silver | Fan Engagement | Lose It All. Win It All | Nike México
Brazilian Creative Club Festival
- Gold | Filme / Direção | Lose It All. Win It All | Nike México
- Gold | Efeitos Especiais | Bring on the Impossible | FORD
- Silver | Cases Integrados | Reimagine Victory | Nike México
- Bronze | Promo e Direct | Quinceañeras Party | Nike México
- Bronze | TV, Cinema e Outras Telas | Lose It All. Win It All | Nike México
- In book | Filme/Fotografia | Lose It All. Win It All | Nike México
- In book | Sound Design | Old Spice Warriors
- In book | Animação | Old Spice Warriors
Ciclope Latino
- Production Design | Reimagine Victory | Nike
// 2023
Clio Music- Bronze | Integrated Campaign | Budweiser World Cup 2022
// 2022
Brazilian Creative Club Festival- Bronze | Art Direction | Uber Souvenirs
- Silver | Illustration | Uber Souvenirs
// 2021
Brazilian Creative Club Festival- In book | Melhor ou Igual | Fanta Guaraná
- Prata | Better than Normal Nike Women
// 2020
Brazilian Creative Club Festival- In book | Parachute Sale | Google and Elo Card
// 2014
Brazilian Creative Club Festival- In book | Mini Cooper Recall | Student
// Experience:
I have worked at only three agencies in my career, which I believe says something about me, right? My journey began at Santa Clara MC Saatchi, where I spent four and a half years. After that chapter, I started a new one at Wieden+Kennedy Brazil, where I spent six years. Now, I'm working at Grey Global.
Also taught at Cuca Creativity School in 2024.
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Click here to see my resume.