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005 / 2022 OLD SPICE ⏤ RED RESERVE
To launch the new Red Reserve premium line, we invited people's noses to answer the following dilemma: is it a perfume? Or a deodorant?
AD ⏤ Gustavo Henrique
CW ⏤ Matheus Sanches
CD ⏤ Rafael Melo, Felipe Paiva and José Ferraz
︎ WIEDEN+KENNEDY, Paranoid, A9 Áudio.
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