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002 / 2023 NYFA AWARDS 2026 - BOBBY LOBBY
To announce the opening of entries for the New York Festivals Advertising Awards, we created Bobby Lobby, a satire of the industry’s obsession with winning awards. In the campaign, a self-proclaimed “jury whisperer” promises secret shortcuts, influence over jurors, and even a phone number to guarantee gold. Through exaggerated humor, the campaign plays with the myth that awards can be gamed, something that might work somewhere, but not at the NYFAA 2026.
︎ GREY GLOBAL with Imposter directed by Carlyn Hudson
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002 / 2023 NYFA AWARDS 2026 - BOBBY LOBBY
To announce the opening of entries for the New York Festivals Advertising Awards, we created Bobby Lobby, a satire of the industry’s obsession with winning awards. In the campaign, a self-proclaimed “jury whisperer” promises secret shortcuts, influence over jurors, and even a phone number to guarantee gold. Through exaggerated humor, the campaign plays with the myth that awards can be gamed, something that might work somewhere, but not at the NYFAA 2026.
︎ GREY GLOBAL with Imposter directed by Carlyn Hudson
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