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008 / 2016-19 COLORADO BREWERY ⏤ MISCELANIOUS
During 2016-2019 I had the immense pleasure of working with a brand that until then was born visually for the Brazilian beer market. Over 3 years I worked on several projects and some of them can be seen below.
An especial hug for: Humberto Cunha, Andre Almeida, Hudson Rodriguez, Guilherme Garofalo, Thiago Toledo and Fred Cruz.
︎ Santa Clara MC Saatchi
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A line of Colorado craft beers that was born to honor Brazilian biodiversity, micro-producers and everything that surrounds this universe. Photographically, we decided to bring all the vicerality of Brazilian fruits.
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008 / 2016-19 COLORADO BREWERY ⏤ MISCELANIOUS
During 2016-2019 I had the immense pleasure of working with a brand that until then was born visually for the Brazilian beer market. Over 3 years I worked on several projects and some of them can be seen below.
An especial hug for: Humberto Cunha, Andre Almeida, Hudson Rodriguez, Guilherme Garofalo, Thiago Toledo and Fred Cruz.
︎ Santa Clara MC Saatchi
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A line of Colorado craft beers that was born to honor Brazilian biodiversity, micro-producers and everything that surrounds this universe. Photographically, we decided to bring all the vicerality of Brazilian fruits.
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Water, malt and hop and much more.
In Brazil, some mainstream breweries promote the idea the a truly good beer has only three ingredients: water, malt and hops. But Colorado, the biggest craft beer brand in Brazil, is famous for mixing traditional beer styles with Brazilian ingredients such as coffee, honey, cassava and rapadura. A brewery that truly believes that brewmasters can be more creative and that there’s a Brazilian way to brew beer. So we came with a simple tagline to summarize that: water, malt, hops and much more.
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In Brazil, some mainstream breweries promote the idea the a truly good beer has only three ingredients: water, malt and hops. But Colorado, the biggest craft beer brand in Brazil, is famous for mixing traditional beer styles with Brazilian ingredients such as coffee, honey, cassava and rapadura. A brewery that truly believes that brewmasters can be more creative and that there’s a Brazilian way to brew beer. So we came with a simple tagline to summarize that: water, malt, hops and much more.
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I developed a Visual ID for a special beer made with famous ingredients from the Brazilian Midwest. We also did a tribute for animals, plants and trees for this region. It was a way to make the consumer understand their country.
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I developed a Visual ID for a special beer made with famous ingredients from the Brazilian Midwest. We also did a tribute for animals, plants and trees for this region. It was a way to make the consumer understand their country.
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Here, we decided to make beer with natural fruits that we found at the fruit fair. For visuals, we brought the fair aesthetics to represent regular fruits using their natural forms and sizes.
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Some beers over the years were represented by nice labels that I worked on.
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A lovebrand uses photography to build connection and aspiration. And that's exactly what we've been looking for over the years, aiming to make the brand cool, interesting and reinforcing its regional and craft traits.
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And a lot poster in some compaigns
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