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008 / 2025 CORONA CERO- 2026 WINTER OLYMPICS
In 2026, the brand known for summer and the sun enters a new world: the Winter Olympics.
From sand to snow, “For Every Golden Moment” celebrates the small wins that make life shine.
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Visually, we had the challenge of bringing Corona’s warm beach spirit into a cold, snowy setting.
We kept the brand’s relaxed, sunny vibe and made it feel natural within the Olympic winter world.
︎ Wieden+Kennedy SP and Immigrant - Rodrigo Saavedra
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008 / 2025 CORONA CERO- 2026 WINTER OLYMPICS
In 2026, the brand known for summer and the sun enters a new world: the Winter Olympics.
From sand to snow, “For Every Golden Moment” celebrates the small wins that make life shine.
-
Visually, we had the challenge of bringing Corona’s warm beach spirit into a cold, snowy setting.
We kept the brand’s relaxed, sunny vibe and made it feel natural within the Olympic winter world.
︎ Wieden+Kennedy SP and Immigrant - Rodrigo Saavedra
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