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<channel>
	<title>gustavohenrique</title>
	<link>https://gustavohenrique.work</link>
	<description>gustavohenrique</description>
	<pubDate>Sun, 08 Mar 2026 23:40:40 +0000</pubDate>
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	<language>en</language>
	
		
	<item>
		<title>Info</title>
				
		<link>https://gustavohenrique.work/Info</link>

		<pubDate>Sat, 23 Dec 2023 20:58:08 +0000</pubDate>

		<dc:creator>gustavohenrique</dc:creator>

		<guid isPermaLink="true">https://gustavohenrique.work/Info</guid>

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		<title>001 / 2026  CORONA ⏤ LIME GUIDES</title>
				
		<link>https://gustavohenrique.work/001-2026-CORONA-LIME-GUIDES</link>

		<pubDate>Mon, 02 Mar 2026 02:56:16 +0000</pubDate>

		<dc:creator>gustavohenrique</dc:creator>

		<guid isPermaLink="true">https://gustavohenrique.work/001-2026-CORONA-LIME-GUIDES</guid>

		<description>
	//////
001 / 2026&#38;nbsp; CORONA ⏤ LIME GUIDES
Ever tried putting a lime in your Corona… and somehow it just doesn’t fit? Turns out, it happens to everyone. So we created Lime Guides: the first lime that shows you exactly where to cut, so it always fits.

︎ GREY GLOBAL, Frequency, Asa11, Adios Adios, Magic Lab and Agosto.////////
	
	




	///Made with 100% sustainable fruit tattoo technology, Lime Guides are specially designed to help every lime fit perfectly into any Corona bottle. See how Nicky explains it.

///
	






	///
The limes are already hitting shelves. Lime Guides are now available in supermarkets and stores across China, Brazil, South Africa and Argentina, helping more people enjoy the perfect Corona ritual without the struggle of making the lime fit.//
/

	


	

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		<title>002 / 2023  NIKE MÉXICO ⏤ LOSE IT ALL. WIN IT ALL</title>
				
		<link>https://gustavohenrique.work/002-2023-NIKE-MEXICO-LOSE-IT-ALL-WIN-IT-ALL</link>

		<pubDate>Sun, 22 Oct 2023 22:34:31 +0000</pubDate>

		<dc:creator>gustavohenrique</dc:creator>

		<guid isPermaLink="true">https://gustavohenrique.work/002-2023-NIKE-MEXICO-LOSE-IT-ALL-WIN-IT-ALL</guid>

		<description>
	//////
002 / 2023&#38;nbsp; NIKE MÉXICO ⏤ LOSE IT ALL. WIN IT ALL.
A campaign that encourages Mexican women to lose, to lose it all, to leave behind all fears. In this game, they play for something greater than victory, as victories are not just results on a scoreboard. It's necessary to lose it all to win it all."
with Arah Kim, Jacky Salomé, Andrea Souza, Rafael Campello, Jessica Apelaniz and Felipe Ribeiro.

︎ WIEDEN+KENNEDY SP and MX collaborated with the Fridman Sisters (film directors) and Seoju (photographer).////////
	
	



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	<item>
		<title>003 / 2024  OLD SPICE ⏤ WARRIORS</title>
				
		<link>https://gustavohenrique.work/003-2024-OLD-SPICE-WARRIORS</link>

		<pubDate>Mon, 25 Dec 2023 16:07:05 +0000</pubDate>

		<dc:creator>gustavohenrique</dc:creator>

		<guid isPermaLink="true">https://gustavohenrique.work/003-2024-OLD-SPICE-WARRIORS</guid>

		<description>

	/
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/

003 / 2023&#38;nbsp; OLD SPICE WARRIORS
This is a saga of the duo Barra-kun and Spray-san, who joined forces to fulfill an ancient prophecy and free the planet Aromia from the clutches of bad odor and sweat.

with Felipe Paiva, José Ferraz, Matheus Sanches, Leandro Vasconcelos, Nelson Prado and Izadora Petrovcic.

︎ WIEDEN+KENNEDY SP, Combo and LOUD

/
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All three episodes above, and you can start with the intro&#38;nbsp;︎︎︎






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	<item>
		<title>004 / 2022  BUDWEISER ⏤ WORLD CUP 2022</title>
				
		<link>https://gustavohenrique.work/004-2022-BUDWEISER-WORLD-CUP-2022</link>

		<pubDate>Tue, 27 Sep 2022 19:42:27 +0000</pubDate>

		<dc:creator>gustavohenrique</dc:creator>

		<guid isPermaLink="true">https://gustavohenrique.work/004-2022-BUDWEISER-WORLD-CUP-2022</guid>

		<description>
	//////
004 / 2022&#38;nbsp; BUDWEISER ⏤ WORLD CUP 2022
As part of the Budweiser World Cup 2022 campaign, we and the rapper Lil Baby released the song "The World Is Yours To Take", which integrates the "official soundtrack" of the FIFA World Cup 2022 and bring to the world a message in delicade moment for humanity.︎ WIEDEN+KENNEDY SP AND NY and Untold. 
////////First, our case study about the whole campaign
	
	


	
	
	

	



////
Below, our full videoclip made with Lil Baby.
///
/

	








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	<item>
		<title>005/ 2019 GOOGLE and ELO ⏤ PARACHUTE SALE</title>
				
		<link>https://gustavohenrique.work/005-2019-GOOGLE-and-ELO-PARACHUTE-SALE</link>

		<pubDate>Fri, 08 Jul 2022 13:55:53 +0000</pubDate>

		<dc:creator>gustavohenrique</dc:creator>

		<guid isPermaLink="true">https://gustavohenrique.work/005-2019-GOOGLE-and-ELO-PARACHUTE-SALE</guid>

		<description>//////
009/ 2019 GOOGLE and ELO ⏤ Parachute Sale&#38;nbsp;
To show you how easy and fast it is to pay by contact with Elo on Google Pay, we made a real purchase in a situation where every second matters.
AD: Gustavo Henrique e Diogo BuenoCW: Matheus SanchesCD: Felipe Ribeiro e Diego Limberti

︎ WIEDEN+KENNEDY,&#38;nbsp; Fauna Filmes e DaHouse Áudio
////////






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</description>
		
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	<item>
		<title>006 / 2026  NYFA AWARDS 2026 - BOBBY LOBBY</title>
				
		<link>https://gustavohenrique.work/006-2026-NYFA-AWARDS-2026-BOBBY-LOBBY</link>

		<pubDate>Sun, 08 Mar 2026 23:40:40 +0000</pubDate>

		<dc:creator>gustavohenrique</dc:creator>

		<guid isPermaLink="true">https://gustavohenrique.work/006-2026-NYFA-AWARDS-2026-BOBBY-LOBBY</guid>

		<description>
	//////
002 / 2023&#38;nbsp; NYFA AWARDS 2026 - BOBBY LOBBY
To announce the opening of entries for the New York Festivals Advertising Awards, we created Bobby Lobby, a satire of the industry’s obsession with winning awards. In the campaign, a self-proclaimed “jury whisperer” promises secret shortcuts, influence over jurors, and even a phone number to guarantee gold. Through exaggerated humor, the campaign plays with the myth that awards can be gamed, something that might work somewhere, but not at the NYFAA 2026.

︎ GREY GLOBAL with&#38;nbsp;Imposter directed by&#38;nbsp;Carlyn Hudson////////


	
	


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</description>
		
	</item>
		
		
	<item>
		<title>007 / 2023 NIKE MX - QUINCEAÑERAS</title>
				
		<link>https://gustavohenrique.work/007-2023-NIKE-MX-QUINCEANERAS</link>

		<pubDate>Wed, 21 Jan 2026 03:22:15 +0000</pubDate>

		<dc:creator>gustavohenrique</dc:creator>

		<guid isPermaLink="true">https://gustavohenrique.work/007-2023-NIKE-MX-QUINCEANERAS</guid>

		<description>
	//////
005 / 2023 NIKE MX -  QUINCEÑERAS FC
In Mexico and many cultures, a girl’s XV marks her transition into womanhood, a formal presentation to society.


But this tradition often reinforces outdated gender roles and expectations. It’s time to give girls a new path. One that frees them from stereotypes and opens real opportunities in sports.


So we reimagined the biggest XV celebration in Mexico’s history, sponsored by Nike. Instead of presenting girls to traditional society, we presented them to the sports world, to clubs, scouts, and sponsors.


A new generation of female soccer players, ready to be discovered.

︎ Wieden+Kennedy SP and MX and Seo Ju as photographer
////////

	
	



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</description>
		
	</item>
		
		
	<item>
		<title>008 / 2023  NIKE BRAZIL ⏤ PLAY FOREVER</title>
				
		<link>https://gustavohenrique.work/008-2023-NIKE-BRAZIL-PLAY-FOREVER</link>

		<pubDate>Sat, 29 Jul 2023 00:46:07 +0000</pubDate>

		<dc:creator>gustavohenrique</dc:creator>

		<guid isPermaLink="true">https://gustavohenrique.work/008-2023-NIKE-BRAZIL-PLAY-FOREVER</guid>

		<description>

	/
/
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/

008 / 2023&#38;nbsp; NIKE BRAZIL ⏤ PLAY FOREVER

When they win, lose, or draw, our players continue doing what they love, which is playing and playing always, all the time without stopping.&#38;nbsp;
Nike celebrates the joy and irreverence of the national team's stars and encourages a new generation of girls to keep playing soccer.

with Kassia Alves, Andrea Souza and Rafael Campello

︎ WIEDEN+KENNEDY SP and Stink Filmes.

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</description>
		
	</item>
		
		
	<item>
		<title>009 / 2026  CORONA CERO ⏤ SUNTAGS</title>
				
		<link>https://gustavohenrique.work/009-2026-CORONA-CERO-SUNTAGS</link>

		<pubDate>Mon, 02 Mar 2026 02:57:06 +0000</pubDate>

		<dc:creator>gustavohenrique</dc:creator>

		<guid isPermaLink="true">https://gustavohenrique.work/009-2026-CORONA-CERO-SUNTAGS</guid>

		<description>
	//////
006 / 2026&#38;nbsp; CORONA CERO ⏤ SUNTAGS
Corona Cero launched SunTags to bring the break back into lunch breaks, turning overlooked sunny spaces across the city into places where workers could stop, eat, drink, recharge, and reconnect with summer, even in the middle of winter.

︎ GREY GLOBAL, Bermuda and Corona Studios .////////


	
	



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