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011 / 2025 BEATS - MONSTER PAW CAN
Lady Gaga’s fandom has a symbol known all over the world: the Monster Paw. As the sponsor of her biggest show in Brazil, Beats found an unexpected way to honor the fans: it turned the gesture into something physical, making everyone repeat the Monster Paw every time they held a can.
︎ Wieden+Kennedy SP
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011 / 2025 BEATS - MONSTER PAW CAN
Lady Gaga’s fandom has a symbol known all over the world: the Monster Paw. As the sponsor of her biggest show in Brazil, Beats found an unexpected way to honor the fans: it turned the gesture into something physical, making everyone repeat the Monster Paw every time they held a can.
︎ Wieden+Kennedy SP
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