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002 / 2023 NIKE MÉXICO ⏤ LOSE IT ALL. WIN IT ALL.
A campaign that encourages Mexican women to lose, to lose it all, to leave behind all fears. In this game, they play for something greater than victory, as victories are not just results on a scoreboard. It's necessary to lose it all to win it all."
with Arah Kim, Jacky Salomé, Andrea Souza, Rafael Campello, Jessica Apelaniz and Felipe Ribeiro.
︎ WIEDEN+KENNEDY SP and MX collaborated with the Fridman Sisters (film directors) and Seoju (photographer).
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002 / 2023 NIKE MÉXICO ⏤ LOSE IT ALL. WIN IT ALL.
A campaign that encourages Mexican women to lose, to lose it all, to leave behind all fears. In this game, they play for something greater than victory, as victories are not just results on a scoreboard. It's necessary to lose it all to win it all."
with Arah Kim, Jacky Salomé, Andrea Souza, Rafael Campello, Jessica Apelaniz and Felipe Ribeiro.
︎ WIEDEN+KENNEDY SP and MX collaborated with the Fridman Sisters (film directors) and Seoju (photographer).
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